This text book is the bible of the floral industry. From a complete history of the floral industry to managing a floral business in today’s market. This book covers Western, European and Oriental styles and all phases in the profession that are vital in handling and operating a floral business, including handling weddings, funerals and special events to the delivery of orders. Also including horticulture to marketing and the pricing formulas used in the floral industry. This book is also designed to be used as a company policy manual with a special section for employees to sign, which may legally protect a floral business against lawsuits from disgruntled employees. This is a complete text book and instructional guide that should be in every floral library or floral business.